March 2020 Newsletter

A message from ISBSG


As global citizens, we currently face one of the most challenging periods in our generation, battling against COVID-19.  May you, your family and community stay safe and find strength and hope.

ISBSG head office is located in Australia.  As we watch world news reports, our thoughts and prayers are with our clients, customers and colleagues, from around the world, who may be struggling physically and emotionally from the turmoil caused by COVID-19.

Like most other countries, the Australian government has imposed restrictions such as the closure of businesses and the personal requirement to self-isolate. Stricter measures will be announced to help ‘flatten the curve’, representing the number of people infected by the disease, so our hospitals can cope. Here in Australia, we are about 1-2 weeks behind Europe and USA, in the progression of the disease. 

Our employees are working from home and self-isolating so there is no change to running of ISBSG.  Our priority is to continue to support businesses, as they face the challenges ahead.   

From the ISBSG Executive Director, Board and Staff.


ISBSG Confidence Conference 2020  

The 7th annual IT Confidence Conference will proceed this year.  Depending upon travel restrictions, it may be presented in an online format. 

Announcements will be made on the ISBSG website over the coming months.

View papers and presentations from previous conference on the ISBSG website.  Go to the IT Confidence Conference tab found on

Mexican Software Metrics Association (AMMS)

This year, AMMS will co-sponsor IWSM-MENSURA 2020.  This is the joint conference of the 30th International Workshop on Software Measurement (IWSM) and the 15th International Conference on Software Process and Product Measurement (MENSURA).

The conference will be held in Mexico City, Mexico on 29th – 30th October 2020.

IWSM-MENSURA is the premier international conference on software measurement. Over the past three decades, the conference has built its reputation by attracting leading researchers, leaders and innovators in the field.  The main goal is to share experiences, challenges and solutions in order to facilitate technology transfers from best measurement and estimation-related practices. 

IWSM-MENSURA is one of the pioneer conferences in attracting industry participation with 50-60% of its participants from industry, either as speakers or as attendees. Therefore, IWSM-MENSURA is quite unique with its rich discussions on the application of theoretical measurement research in the field.

For more information on IWSM-MENSURA 2020, visit

For more information on AMMS, visit the AMMS website



MetricViews Magazine

Find out the latest metrics news and views in the March 2020 edition of MetricViews magazine. Informative and thought-provoking articles are featured by metrics professionals from around the world.  Read or download your free copy from 

A Message from the IFPUG President

Read a message from the IFPUG President, Christine Green

IFPUG Exam News

For important updates regarding the IFPUG exam, go to 

For more details about IFPUG, visit the IFPUG website



The secret relationship between Elvis Presley, the Big Mac and the development of the App an article by Julián Gómez, LedaMC’s Chief Digital Officer

If I ask you who the King of Rock is, you can’t have any doubt…it’s Elvis Presley. Other names may have crossed your mind, but none of them is the ‘King’ as Elvis still is today. Why is he still the King? For three simple reasons I want to share with you.

Elvis is the King

The first reason is that Elvis is the 4th deceased millionaire to generate the most money in 2017. Impressive, isn’t it? More impressive is the second reason. Elvis is the musician who earns the most for his songs every year, except for The Beatles. But these two reasons are nothing compared to the third and that is that some think he is still alive. If that’s not being King…

As Elvis is the King of music, the Product is the king that governs the world of software development, the world of Apps. Why the Product? For three simple reasons that I will explain below.

The Hamburger is the Queen

The first reason is a hamburger. A hamburger is the main protagonist of an index that is published every year by renowned newspaper, The Economist. This index is named the Big Mac Index. Using this index, the newspaper compares the economies of all the countries in the world. It shows us the price of a Big Mac in each  country, in relation to the price of a Big Mac in the USA. It uses the Big Mac instead of the price per hour worked because it is the product, which we acquire.  Therefore, it allows us to measure the purchasing power in each of those countries.

The Product is king

The second reason is due to the digital transformation. Companies change from a software development paradigm, based on cascade models, to new agile paradigms: Scrum, DevOps, etc.  However, we lack the ‘Philosopher’s Stone’ that allows us to compare the return on investment (ROI) of our investment in transformation.  This tells us whether our transformation is achieving success or not.

Some think that the rate is that Philosopher’s Stone, while others believe it’s the effort, the time to market or the user’s satisfaction.  In reality, the product is king. The number of software products and Apps developed will indicate whether we are achieving the objectives or not. How many hamburgers are we delivering?

What interests us is the price of the final product and in the world of software, the final products refer to Apps. In a restaurant, would you ask for the hourly rate of the waiter who serves you the hamburger or would you ask for the price of the hamburger?

We only trust the Product

The third reason is that we can only trust the product. If someone offers you a low rate to build an App, is the price actually low or high?  To determine this, you need to know the effort required to develop it.  It’s as if they told you that they charge you 1 cent per hour making hamburgers, but they don’t tell you how many hours they’re going to spend making them, what if they tell you two thousand? That’s what allows us to trust the product. If we define the product, the quantity of product that is deliverable and we set a price, we can  compare that price with what other suppliers offer us because we are comparing the same thing. We can then  go to market and see how much it costs to develop this product because the product is the king.

 For more information, visit the LedaMC website